1. What is Star City Motor Madness?
2. When and Where is SCMM?
3. Will My Car Qualify for the Events?
4. Where do the proceeds from the events go?
5. Is reserved parking available for all events?
6. How do I rent vendor space?
7. Where can I stay?
8. Tell a little about Roanoke, Virginia
9. What attractions are in the area?
10. Can I become a sponsor?
11. Do you need volunteers to help?
12. Who is on the event committee?
13. How do I contact SCMM?

What is Star City Motor Madness?

Star City Motor Madness is a celebration of America’s passion for the automobile and the love of cruising. The event held the last Friday and Saturday in June draws from throughout the Mid-Atlantic and beyond. The event is a fundraiser for charity. In 2008 proceeds went to The Virginia Museum of Transportation, which is based in Roanoke and the Juvenile Diabetes Research Foundation.

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When and Where is SCMM?

Event dates are: Friday June 26 and Saturday June 27, 2009 in Roanoke, Virginia. Event details below.

The June 26th cruise night covers 7 miles of Williamson Road (U.S. Route 11). Williamson Road is the classic American strip. Originally this was the main road into Roanoke from the north. As U.S. Route 11 it was, and to a certain extent, remains home to motels, restaurants, auto dealers, retail stores, schools and more. A four lane with plenty of lights to stop and admire other cars, it was the quintessential cruise route in the 1950s and 1960s. In many ways it is still a cruise route 365 days a year, though the cars have changed!

While there is no official start or finish to the cruise route, there are two SCMM events on Williamson Road, one on the south end and one on the north end where cruisers can stop, one at the Civic Mall, near the Roanoke Civic Center, one at the former Woodson Pontiac dealership (now Berglund Credit Line)

Friday, June 26, 6pm to 10pm
Berglund Automotive & Coca-Cola Cruise Night
Williamson Road Cruise and Cruise Night Festivities
Cruise Williamson Road, Roanoke’s main drag for cruising since the 1950s. Open to any car, truck or motorcycle that invokes a feeling of excitement or nostalgia. All traffic rules apply including no “burnouts.”

Two locations to cruise between:

Berglund Credit Line
(Former Woodson Pontiac Dealership)
3926 Williamson Road
Parking for Cruisers, food vendor, D.J and PPG Coloring Contest Ages 3-14, 5-8pm
Sponsored by Berglund Automotive Group, www.berglundautoworld.com. The dealership which retains the flavor of the fifties in its architecture and location now offers used cars. A great place to see the cars up close and view the cruisers.

Civic Mall
1502 Williamson Road
Parking for Cruisers.
Advance Auto Parts Pit Stop at Civic Mall

Other Features
Meet George Barris 7:30-8:30pm

2nd Annual ECPI Technical College Crank It – Glow It Car Competition with awards.
Time: 5pm. Registration: 4:30pm. $30 registration. ($5 Cruiser parking applies.)
Call 540-563-8000 for pre-registration and event information.
Register to win 2 tickets to the Sharpie 500 at Bristol Motor Speedway and other prizes.

Child safety restraint/car seat workshop on June 26th from 6pm-8:30pm
Antique buses from the Commonwealth Coach and Trolley Museum.
Additional activities in the works – check back to this website often!

Saturday, June 27, 2pm to 6pm
First Team Auto Mall, Lanford Brothers Co. & Grand Home Furnishings Car & Truck Show
Downtown Roanoke

Car and truck show held on Jefferson Street, Franklin Road and at Elmwood Park in Downtown Roanoke. There are no show trophies or classes, however there will be a Mayor’s Choice Award and the City Manager’s Choice Award and George Barris Kustom d’elegance Award. Star City Motor Madness is strictly a fundraiser. 100% of all proceeds are donated to charity.


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