1. What is Star City Motor Madness?
2. When and Where is SCMM?
3. Will My Car Qualify for the Events?
4. Where do the proceeds from the events go?
5. Is reserved parking available for all events?
6. How do I rent vendor space?
7. Where can I stay?
8. Tell a little about Roanoke, Virginia
9. What attractions are in the area?
10. Can I become a sponsor?
11. Do you need volunteers to help?
12. Who is on the event committee?
13. How do I contact SCMM?

What is Star City Motor Madness?

Star City Motor Madness is a celebration of America’s passion for the automobile and the love of cruising. The event held the last Friday and Saturday in June draws from throughout the Mid-Atlantic and beyond. The event is a fundraiser for charity. In 2008 all proceeds will go towards The Virginia Museum of Transportation, which is based in Roanoke. The museum is developing an Automotive Gallery and all proceeds go toward the gallery.

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When and Where is SCMM?

Event dates are: Friday June 27 and Saturday June 28, 2008 in Roanoke, Virginia. Event details below.

The June 27th cruise night covers 7 miles of Williamson Road (U.S. Route 11). Williamson Road is the classic American strip. Originally this was the main road into Roanoke from the north. As U.S. Route 11 it was, and to a certain extent, remains home to motels, restaurants, auto dealers, retail stores, schools and more. A four lane with plenty of lights to stop and admire other cars, it was the quintessential cruise route in the 1950s and 1960s. In many ways it is still a cruise route 365 days a year, though the cars have changed!

While there is no official start or finish to the cruise route, there are two SCMM events on Williamson Road, one on the south end and one on the north end where cruisers can stop, one at the Civic Mall, near the Roanoke Civic Center, one at the former Woodson Pontiac dealership (now Berglund Credit Line)

Friday, June 27, 6pm to 10pm
Berglund Automotive & Coca-Cola Cruise Night
Williamson Road Cruise and Cruise Night Festivities
Cruise Williamson Road, Roanoke’s main drag for cruising since the 1950s. Open to any car, truck or motorcycle that invokes a feeling of excitement or nostalgia. All traffic rules apply including no “burnouts.”

Two locations to cruise between:

Berglund Credit Line
(Former Woodson Pontiac Dealership)
3926 Williamson Road
Food vendor, D.J and parking for Cruisers.
Sponsored by Berglund Automotive Group, www.berglundautoworld.com. The dealership, which has changed to offer used cars, retains the flavor of the fifties in its architecture and location. Food vendor, D.J. and parking for cruisers. A great place to see the cars up close and view the cruisers.

Civic Mall
1502 Williamson Road
Live music, attractions for kids, parking for Cruisers and antique buses from the Commonwealth Coach and Trolley Museum.
Neon Glow Competition at 9pm with trophies for top 3 cars. Register at Civic Mall beginning at 6pm.

Parking for cruisers is $5 per car and good for parking at any of the two venues. Cruisers may also register at any of the two locations for the June 28th car, truck and motorcycle show.

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In 2006 15,000 automobiles gathered for the cruise. The cruise and car show combined drew over 80,000 people.

There is no charge to for any of the events, except for parking on the cruise night at the 2 events and registration to display a car at the car show. All proceeds from Star City Motor Madness are donated to the Virginia Museum of Transportation in Roanoke for development of an Automotive Gallery. The VMT features a diverse collection of America’s transportation history with an impressive collection of railroad "rolling stock" including the famous Norfolk and Western #611 streamlined steam locomotive and the #1218 steam locomotive.

To show your automobile, please see the application page. There you will find the prices for registration. Pre-registration guarantees a space in the car show.

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Will My Car Qualify for the Events?

SCMM welcomes any "classic" or "special interest" car. We define these as any car that creates a feeling of nostalgia, stimulates a memory or fulfills a fantasy. If your car fits any of the above, come join us!

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Where do the proceeds from the events go?

In 2008 all proceeds will go the Virginia Museum of Transportation Automotive Gallery. The VMT features a diverse collection of America’s transportation history with an impressive collection of railroad "rolling stock" including the famous Norfolk and Western #611 streamlined steam locomotive and the Southern Railway #1218. The museum is currently developing an automotive gallery and has secured the space and partial funding.

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Is reserved parking available for all events?

Priority reserved parking is available for June 27th at Woodson Pontiac and for showing your car on June 28th at the car show. To obtain reserved parking simply join the Virginia Museum of Transportation Automobile Club (VMT Auto Club). See the application page

How do I rent vendor space?
Vendor space is available during the Saturday show. Spaces are 10’ x 20’ and are only $50. We take no percentages. Contact Ed Trottier (540) 721-4184 or by email at trottier.ed@gmail.com


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